Selling a genuinely good product shouldn't mean outbidding everyone.
If you make or curate something special, the modern playbook is exhausting. On the big marketplaces you're one of thousands of near-identical listings, and the way to get seen is to buy ads — which means bidding against competitors until the margin is gone. On social media you're at the mercy of an algorithm that buries you the week you stop posting. In both places, the loudest budget wins, and the actual quality of what you've made barely enters into it.
forthem is built for the opposite kind of seller: the one whose product is genuinely right for a specific person, if only that person could find it. Instead of making you shout, we do the matching.
Buyers come to us describing exactly what your product is for.
People don't arrive at forthem browsing aimlessly. They describe a person: "something for my dad who's just taken up baking, under ₹2,000." If you sell a good bread lame or a linen apron, that's not a keyword you had to win an auction for — it's a buyer telling us, in their own words, that they want what you make. Your job is to describe your product honestly; ours is to put it in front of the people it actually suits.
That's a fundamentally different deal from paying to appear next to a search term and hoping the click converts.
No commission on your sales.
When someone buys from you through forthem, we take no cut of the sale. You keep the full value of what you sell, and you keep the relationship with your buyer. We're not a middleman skimming every transaction — we're the layer that helped the right person find you.
You can't buy your way to the top — and neither can your competitor.
There are no sponsored slots on forthem. No seller can pay to rank above another. Listings are matched to a buyer's described intent and nothing else, and the tags you add have to describe your product — materials, occasion, who it's for. Anything that tries to game the ranking ("best gift ever", "always recommend") gets rejected. For a small maker, that's the point: you're competing on how well your product fits the ask, not on how deep your marketing budget is. A level field is the whole pitch.
Your products get written into real buying guides.
Beyond the finder, forthem publishes in-depth gift guides — "gifts for coffee lovers", "housewarming ideas under ₹2,000" — that feature real products from the catalogue with genuine editorial reasoning. Well-matched listings get surfaced inside guides that people actually read and search for, which means steady, intent-driven visibility you didn't have to pay per click for.
Simple, honest pricing — start free.
Every seller starts on the Free plan: two live listings, no card required. When you're ready for more room, the packs are priced to be fair, not to nickel-and-dime you:
- Starter — ₹100/month for 12 listings
- Growth — ₹300/month for 40 listings
- Pro — ₹1,500/month for 200 listings
- Or a custom pack at ₹9 per listing per month, for any number you like
Cancel any month. The subscription only covers indexing and verifying your listings — because forthem is ad-free, that small, transparent fee is how we keep the lights on instead of running promotions or selling your placement.
Who this works best for
forthem suits makers and independent brands with products that are right for someone specific — handmade, thoughtful, well-photographed, a genuine fit for a hobby, a recipient, or an occasion. If your edge is quality and fit rather than the lowest possible price, an intent-first platform surfaces exactly that. If you're only competing on being the cheapest generic option, a big marketplace's race to the bottom is probably still your game — we'd rather be honest about that than oversell.
Ready to list?
Head to the seller area, set up your store, and add your first two listings free. Describe your products the way a buyer would describe the person they're for — and let forthem do the introductions.