Buyers don't search keywords here. They describe a person.
On most platforms you optimise for search terms. forthem works differently: a buyer types something like "anniversary gift for my husband who loves cold brew and works from home, under ₹2,000," and the gift finder reads that whole sentence — the recipient, the relationship, the interests, the occasion, the budget — and matches it to products that genuinely fit. There's no keyword to win and no ad slot to buy. Your listing gets surfaced because it matches the person, and the finder reads your listing's own words to decide that. So the way to get found is simple: fill those words in well and honestly.
What the finder actually reads
When the finder considers your product, it's reading, in roughly this order of impact:
- The product name — clear and specific beats clever.
- The description — materials, size, what's included, the details.
- The "who it's for / why it's a great gift" note — often the highest-signal field of all.
- Your tags — occasion, recipient, materials, style.
- The brand and category.
Everything you write becomes the surface the finder matches against. A thin, vague listing simply has less to match on, so it surfaces less often — not because it's penalised, but because there's nothing there to connect it to a buyer's brief.
Fill in the fields that do the work
Name it plainly. "Hand-poured sandalwood soy candle, 45-hour burn" tells the finder (and the buyer) exactly what it is. Save the wordplay for your packaging.
Describe it specifically. Materials, dimensions, what's included, care. Specifics are what let the finder confidently match you to "something cosy for a self-care evening" instead of guessing.
Nail the "who it's for." The listing editor has a field for why it's a great gift, and for whom. Use it properly: "Ideal for someone who unwinds with a bath and a book — makes their downtime feel intentional." That single sentence maps directly onto how buyers describe their people, which is exactly what the finder is matching. If you fill in nothing else, fill in this.
Tag by description, not by ranking. Good tags describe the product and its fit: handmade, housewarming, for him, self-care, sandalwood. These help you get matched to the right briefs.
What not to do (it won't work anyway)
You cannot buy your way up, and you can't game the wording. Tags or copy that try to steer the ranking — "best gift ever," "top-rated," "always recommend," "#1 gift" — are rejected outright. This isn't red tape; it's the point. No seller gets to jump the queue, so every product competes purely on how well it fits the buyer's ask. Trying to game it just wastes a tag slot you could have spent describing your product truthfully.
The other thing worth knowing: forthem is honest with buyers. If nothing in the catalogue genuinely fits a very specific request, the finder says so rather than forcing a bad match. That protects you too — you get surfaced to people your product actually suits, not sprayed at everyone, which means better clicks and fewer disappointed buyers.
A quick listing checklist
Before you publish, make sure each product has:
- A clear, specific name
- A real hero photo (bright, in-scale — see our guide on photographing gifts)
- A description with materials, size, and what's included
- A filled-in "who it's for / why it's a great gift" line
- 3–6 descriptive tags (occasion, recipient, materials, style)
- An honest, fair price (pricing guide)
Tick all six and you've given the finder everything it needs to put you in front of the right buyer.
The short version
Describe your product the way a buyer would describe the person they're shopping for, be specific, be honest, and skip the hype. Do that, and forthem does the rest — connecting what you made to the person it was made for. Update your listings in the seller area and give the finder something great to work with.